Understanding The Dashboard Screen In Shopify
As Shopify has evolved from its humble beginnings as an online shop maker, into the multi-functional e-commerce platform it is today, the admin interface has grown in complexity accordingly.
The Shopify development team has done a great job of continually refining its dashboard screen, with regular updates to the look and feel of the interface, as well as ongoing simplification of its menu system. However, despite all of this, it can still be more than a little overwhelming to new and returning Shopify users.
So to help you feel more at ease when interacting with the Shopify dashboard area and taking control of your site, this guide will give you an overview of its basic elements to enable you to get up and running as quickly as possible.
To access the Shopify dashboard, you’ll need to first log in to your Shopify site. Once you’ve logged in to your Shopify site, you’ll land here, the Shopify Dashboard (every time you login into your store, by default the dashboard page will be shown first).
The Shopify Dashboard allows you to control all of the behind-the-scene details of managing your site. Once you find your way around it, you’ll realize that it’s really easy to use and navigate.
Here you’d be able to:
- Keep track of all your orders and revenue at a glance across all your active sales channels.
- Manage your online business using the Shopify admin.
- Receive updates about pending or urgent tasks through Home notifications.
- Gain insight about buying patterns, traffic, and growth through Shopify’s analytics.
If you’ll scroll down the dashboard screen, you will see three different buckets. Total Sales, Website Conversions, and Top Sellers.
8Below is s a deeper dive into what each section looks like individually.
This graph shows and correlates the volume of sales you are receiving in relation to a time of day.
When analyzing this information day over day, you’ll see your site’s buying patterns – in this sample, you can infer that the biggest purchase period is before lunch.
The website conversions section shows you how many customers add products to the cart in relation to how many of them make it to checkout. The purchased metric shows the volume purchased from the cart. In this particular instance – 100% of the people that reached check out actually bought or checked out! The 9.6% traffic of the site added a product to the cart.
This information is important, and can help you identify your customers’ checkout experience.
Top sellers is the section that lists your top three selling products. From both a marketing and production perspective, it is important that Shopify owners are always aware of their best-selling products for promotional, branding, and manufacturing purposes.
In addition to the Shopify Dashboard Home screen, the other major component of the Shopify Dashboard is the left-hand navigation menu. This navigation menu provides links to other options the site such as Orders, Customers, Products, Collections, Reports, Blog Posts, Pages, and much more. We’ll explore the rest of these menu items in more detail in the upcoming articles.
So now you know the basic functionality and metrics found in the Shopify dashboard.
Use this knowledge to plan and take action! This information will certainly empower you and your business strategy. Good luck!