The Ultimate DIY SEO hack for Shopify

The Ultimate DIY SEO hack for Shopify

SEO Shopify

How can you sell anything if customers can’t find your business? SEO AKA Search Engine Optimization is very important for your Shopify store. In a nutshell, SEO is the process of improving search visibility of a website or an online store in search engines. Why is it important? Because the higher you rank in search engines, the more potential customers get driven to your store.

This is why it is important for an online Shopify store owners to carefully assess their site, develop a customized SEO strategy, and action plan, in order to improve their search engine presence and traffic.

Here’s how to implement SEO in your Shopify store:

  • Edit title tags, meta descriptions, and URLs for your pages, products, collections, and even blog posts
  • Editing ALT tags for all your product images
  • Using sitemap.xml and robots.txt files
  • Using canonical URL tags (to stop duplicate content)

In this article, we will cover how will help you improve your Shopify store’s SEO and show up on Google, Bing, and, other search engines. If you are new to SEO, you may want to read the Beginner’s Guide to SEO from Moz.

Title Tag

The title tag is one of the most important elements of SEO, specifically in the on-page optimization department. It can be set for pages, products, collections, and even blog posts using the Shopify admin. The title appears as the clickable link on the Google search engine result, like in the example below:

Shoe & Clothing Ecommerce Templates & Online Store

Title Tag

You can edit the title tag of your Shopify online store in addition to setting the title tag for each product, collection, or pages. Scroll to the Search engines section in order to see the following options:

Search Engine options Title Tag


Meta Description

A “meta description” is the brief description of whatever topic it maybe that shows up on a search engine like Google after the title tag. It can be set for your homepage as well as other Shopify pages, collections, and even blog posts using the Shopify admin. Here’s how it looks on the Settings > Online Store page:

Meta Description

Be sure write an accurate description of your store. A good meta description will  appeal more to users.


Page Heading or H1

It is very important that you include your keywords in the names of your store’s products, collections, pages, or even blog posts. These keywords are often used as the heading tag. For example, if you are selling a white pair of shoes with your store brand on it, you’ll want to set the product’s name to something like “Adidas’s Campus – White”. This will make your web page more likely show up when people search for words like “Adidas”, “Campus”, and “white shoes”.


Image Alt Text

Search engines can read words and content on any site, but computers have a hard time knowing what the content of an image is. The file name of your images and alt text are used to describe its contents. Having a descriptive alt text can help your product images show up in the search engine when customers search for images. Also, it is an important accessibility feature: it describes your product images to people who have visual impairments or disabilities.

To set the alt text for any product image, simply hover over the image and click the ALT link:

Images Alt Text


Page Content

The more content you write in your product’s description, collection text, or blog post, the better chance that your page will be ranked by Google and other search engines. Always write a few paragraphs of text with your main keywords in it. Never just copy and paste the description provided to you by any manufacturer – chances are that same description is already on hundreds of other websites.

Links & Anchor Text


Links to your online Shopify will help Google know that your site is popular and can be trusted. Ask your friends and affiliates to link to your web store, and look for places where your Shopify store can be listed online.

Anchor text

If a website links to your online Shopify store using the words “click here,” then Google may think that your website should show up when people search for “click here.” It’s always a good idea to ask people to link to your website using your store name or your chosen keywords. For example, Shopify might use e-commerce platform or storefront as anchor text.


Shopify automatically generates a sitemap.XML file that contains all your shop’s information such as products, pages, collections, and blog posts. It also supports Google’s Image Sitemaps extension. You can find your sitemap file at sitemap.xml at your store’s URL (for example, www.


You may use tools like Google Analytics or Google Webmaster Tools to verify your website so that Google indexes your site much more quickly.

Migrating To Shopify

If you have an existing website using a different platform such as WordPress or Drupal and are thinking of moving to Shopify, it’s possible to do so without losing your traffic score. Shopify has the ability to set up URL redirects to inform your customers, Google, and other search engines that your website’s URLs have changed.

If you want to learn more about SEO, check out Shopify’s free Ecommerce SEO 101 video series. You may also want to subscribe to our website because we usually blog about Search Engine Optimization and provide e-commerce SEO tips and advice.



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