1. Tell us a little about your business and how you got involved with ecommerce.

I started this business five years ago as a way help marketers bring their vision of an online store to reality. We design and develop our clients’ websites on the Shopify platform to make them look and feel more professional, which actually improves their sites’ sales conversion rates. The service that we provide is unique; we give a three-year web service guarantee, which we back up with prompt and effective responses when our clients need help. We are easily accessible to our clients via email, phone, or Skype. We also offer a free consultation in which we gather data about our clients’ needs.

2. Why Shopify? What are the advantages and disadvantages you see when working with Shopify?

The best thing about Shopify is that it’s convenient, even for those who are not especially tech-savvy. It’s designed to allow a convenient workflow, taking you seamlessly through the sales process from marketing all the way through to shipping. It also has 24-hour support for any problems. Fast loading speed and a secure storage of payment information all help to make this platform very user-friendly.

Shopify is a bit limited in terms of customization and doesn’t easily allow extras. Often, you will need to find resourceful workarounds to some of these limitations.

3. Tell us about the creative process that you go through with each of your new clients.

Each client comes to us with a unique creative vision for their ecommerce shop. We spend time gathering information about that vision, and then help them develop a theme that reflects it. We also clean up important details, such as liquid markup code and search engine optimization so our clients can focus on running their business.

4. What makes a great ecommerce design?

Above all, any ecommerce site needs to facilitate the process of purchasing. The entire purchase, from locating the “Buy” button to checkout, should be seamless so that shoppers will feel encouraged to buy. Your logo should be clearly displayed, as well as any latest news about deals and freebies. Your site also needs to be easily viewed on laptops, tablets, and mobile phones.

5. What are some of the challenges in Shopify design that clients may not be aware of?

It’s possible that all you really need is just a basic knowledge of website design to create an “out of the box” shopping platform with very little customization. But if you want some customizations to make your platform really shine, it suddenly becomes much more complicated. You will need to be resourceful in finding workarounds to Shopify’s limitations in adding custom fields and third-party plugins. Creativity and expertise is also needed in dealing with a limited visual editor. If you lack coding knowledge, it can be very challenging to customize your site.

6. When should a client choose a custom design over a pre-made template or theme?

To answer this question effectively, you really need to have some knowledge about the features which are important to the client. That’s why we spend time gathering information from them in order to create a “wish list” of desired features. It may be difficult to find a pre-made template that includes all of these features and in these cases, it’s better to go with a custom design. But in the beginning, a pre-made theme may be best, especially since these are already tested and tried and have most of the bugs worked out already.

7. What is your best advice for a company looking for a web design for their Shopify store?

The choice of a design for your store is a highly personal one. A template that works great for someone else may not work for you. It’s easy to be seduced by a design that appears creative and eye-catching, but it may not have all the features that you need. Write an itemized list of all the features that you consider to be most important for your store and start from there.

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