Set Up SEO Keywords And Descriptions For Your Shopify Store

Set Up SEO Keywords And Descriptions For Your Shopify Store

If you liked our ultimate DIY SEO hack for Shopify , you’ll definitely like this guide as well. Here, we’ll tell you how to setup keywords/page title, and meta descriptions for your Shopify Store.

For the Shopify Homepage

  1. Go to Settings, then Online Store
  2. Enter your home page title and meta description
  3. View the source code of your page to see, if everything has been updated exactly how you want. If it didn’t, you need to replace or edit your Shopify template.

For general pages

  1. Go to Settings, then Online Store > Pages
  2. Select a page
  3. Enter your page title and meta description
  4. View the source code of the page to see if everything has been updated exactly how you want. If it didn’t, you need to replace or edit your Shopify template.

For all products

  1. Go to Products, then go to Product List
  2. Select a product
  3. Click on “Edit website SEO” (see screenshot below)
  4. Enter your page title and meta description
  5. View the source code of the product page to see if everything has been updated exactly how you want. If it didn’t, you need to replace or edit your Shopify template.

For collections

  1. Go to Products, then click Collections
  2. Select a collection
  3. Click on “Edit website SEO”
  4. Enter your page title and meta description
  5. View the source code of the collections to see if everything has been updated exactly how you want. If it didn’t, you need to replace or edit your Shopify template.

If your updates appear on the home page, collection pages, and product pages, you’re fortunate to have a Shopify theme that’s built with the option to customize SEO factors.

How To Write an SEO-friendly Title

The Title tag is the second most important on-page factor to help SEO. The most important are how you deliver your content and user-experience – stuff that makes your Shopify store fantastic.

If you ignore this process, Google decides what it thinks is best:

Here’s how to write a perfect title. It should:

  1. It should contain your keywords from the SEO keyword research you did earlier
  2. It should be between 50-55 characters.
  3. It should be easy to understand
  4. Present the answer to user’s search query
  5. Match the content on your page.
  6. Be unique to other pages on your Shopify store.
  7. Make it attractive or interesting in some way to make users want to click it.

Example: Best Skate Shoes– Top Brand Recommendations | Skate Shoes PH

Go ahead and write your own title tags for your pages. Start with your main keywords. Run through the steps we provided, once you have a title written down. It’s better to just edit then to have nothing.

How To Write an SEO-friendly Meta-Description

Shopify makes counting character length a lot easier as it automatically tells ou when you exceed 55 characters in the title and 160 characters in the description:

You need to include your chosen keywords based on your SEO research, in the meta description so the text is bold in search results and it stands out. Structure the meta description around your keywords. Write something different. Never copy from the top ranking website, as it is proven to be ineffective.

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