Set Up Google Analytics For Your Shopify Store
Google Analytics can help you in your “e-commerce battle” for consumer dollars. It provides “insights” that contains valuable information about your Shopify store, your visitors, and where they came from. You can use this information as your reference to find new customers and increase ROI or conversions.
For many e-commerce shop owners just starting out, Google Analytics can feel like a confusing mess of reports and information that is difficult to understand.
In this article, we’ll look at exactly on how to set up Google Analytics for your Shopify store, the basic reports you should be checking, and a few other stuff to help supercharge your knowledge and drive more sales.
So, let’s get started.
Why You Need Google Analytics
If you owned a physical shop or store, you’d be able to see you, customer. You can view their activities and habits firsthand and you’d be able to interact with them. Without an e-commerce analytics, an online store leaves you blind to information about the customers you would ordinarily get to see.
With the help of Google Analytics, you’d be able to understand the effectiveness of your marketing efforts, your visitors’ behavior, so you’d be able to optimize your Shopify’s store for conversions and sales.
Getting Google Analytics Ecommerce Tracking Set Up
Google Analytics is fairly easy to set up on the Shopify platform. It is as simple as creating a new account in Google Analytics, copying the tracking code, and pasting it into the Google Analytics field in your settings page.
Getting A Google Account
To get started, you’ll first need a Google account. If you already have a Gmail account, you’d be able to use that. If not, you need to create your Google account.
- Go to Google Analytics and then click the create an account link in the top right corner.
- Upon signing in, click on create new account. This will set up a new profile to track your Shopify site analytics.
- On the next screen, choose Website (your Shopify Store)and complete the required details.
- Click Get Tracking ID at the bottom of the page, to get your tracking code.
- Next step is to copy the tracking code provided. It will look similar to the example screenshot below:
- Open yourShopify Admin, then go to theSettings – Online Store.
- Paste the tracking code you copied from Google Analytics into the field provided.
- Once the code has been added to your Shopify Store, the final step is to turn on the optional (but very important) e-commerce tracking feature in Google Analytics.
- Click Admin from the menu bar at the top of any screen in Google Analytics.
- Select your account from the drop-down menu
- Click View Settings.
- Scroll down to the Ecommerce Settings section, then click the toggle so it says ON.
- Click Save.
Note: It may take up to 24 hours for Google Analytics to begin collecting information.
For more information and, step by step details to setting up Google Analytics on the Shopify platform, please refer to this Shopify documentation.