Researching for your Shopify store using Google Research tool

Researching for your Shopify store using Google Research tool

When researching for your Shopify store, you need to understand why keyword research is important and some of the basic terminologies. Let’s assume that you already know this part, so well go ahead to the next step, which is doing keyword research. To begin, you’ll need to brainstorm an initial list of search phrases that you believe your customers would use to find your shop and your products you sell. You may use a pen and paper and begin writing a list of search terms that you would use. At a minimum, your brainstormed list of each keyword should be two words, but you’ll want to think of long tail keywords – up to three to five words or even more.

The more keywords you have in your list, the more you’ll have to work with to uncover new search phrases, so don’t give up too easily. Try to build a good list, with as many relevant keywords as possible.

You can ask your friends and family members for their input as well but avoid asking them directly what they would search for and try to get them in front of a computer and ask them to search for your shop or products. Monitor what look for and the links they click. This information can provide some great insights into what an average user would search for.

Free Tools To Expand Your List

Once you are done with some initial brainstorming, you may now consider a few tools to help expand your list – Google’s own suggestion feature. To see some good suggestions, just do a Google search and scroll to the bottom of the page and look at the related suggestions.

Google Suggest

Another great tool to help you with your brainstorming is Übersuggest. It scrapes Google for suggestion keywords by taking your keyword and adding every letter of the alphabet from A to Z, and capturing the most frequently searched permutations.

Ubersuggest

Remember, don’t forget to consider keyword modifiers like “where can i” or “what to” etc. For example, someone may not be looking necessarily for “skateboard accessories” rather they may be looking for “how to build a good skateboard”.

Keyword Research Using The Google Keyword Tool

Now that you have your initial list of brainstormed keywords, you can now use these keywords to find more valuable keywords  Google’s Keyword Planner Tool. This tool will allow you to search for keywords, determine how many searches are being made for that term per month, and how much competition there is competing for it, as well as related search terms.

The related search terms are crucial because it will provide you with other keywords that are similar but may have a greater number of searches per month, lesser competition, or a combination of both.

For you to be able to use the Google Keyword Planner Tool, you’ll need a Google Adwords account which is free and only takes a few minutes to sign-up.

Once you have a Google Adwords account, you’ll need to login to your account, select Tools from the menu at the top, and then select Keyword Planner.

On the main screen, click Search for new keyword and ad group ideas.

Keyword Planner 1

Next step is to enter the keywords you’ve brainstormed, either one at a time, or a few at a time by separating each keyword with a comma.  I’d recommend starting with one at a time to make it a lot easier.

Make sure to double check your settings under Targeting so that you’re viewing search information that is relevant to you. For example, if you’re based and ship to the USA only, you should be looking at information results for the USA only.

Under Customize your search and Keyword options, you need to turn on Only show ideas closely related to my search terms. This will provide you with much more relevant keywords. However, if you feel the keywords being generated are too closely related or you wish you expand your search, you may try a search with this option turned off.

Keyword Planner 2

On the next screen, it will default to the Ad Group Ideas tab. Simply change that to the tab labeled Keyword Ideas.

Keyword Planner 3

Here, you’ll see in the first column, the list of the original keyword(s) you searched for as well as closely related keywords. The second column will show you the number of searches being performed each month, in the geographic area you specified. The third column will show you the level of competition for each keyword.

You may use the Keyword filters on the lefthand side of the screen to only show low and medium competition keywords so  you’d be able to filter out the ones that would likely be too difficult to compete for.

Keyword Planner 4

This will show you a list of keywords related to your original search that has a low and medium level of competition. In this example, you’d be able to see which keywords have medium competition and which keywords have low competition.

Keyword Planner 5

With this list, you’d want to take the best terms that describe your Shopify store, pages, and product offering, keeping in mind the search volume and competition, and record them, ideally in a Google spreadsheet. You’d want to repeat this process for all the brainstormed keywords you came up with.

Conclusion

The good news is that after completing your keyword research for your online Shopify store and slowly implementing your chosen keywords throughout your online store, Google should have a better understanding of what your shop is all about so it can better match you to the correct searches.

Always bear in mind that SEO and keyword research is an ongoing and a continuous process. It takes time, effort, and patience to research and implements your keywords and more time for Google to pick up on these changes. Also, over time, SEO changes, search engine algorithms change, and the terms your users use will change so make sure you routinely go over your keyword research to make sure that it’s up-to-date and accurate.

 

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