Optimizing your Shopify posts and blog
So you have a newly setup Shopify store. It’s created with a custom design and functionality that makes even known e-commerce store giants weep and product images so lush that you’d be more than happy to buy stuff from yourself. In reality, it’s not supposed to work that way, instead, you need visitors to your online Shopify store, to start increasing your sales or revenue.
This is where online marketing becomes the key to your success as an online seller or retailer. By applying search engine optimization (SEO) to your Shopify store, you will be head and shoulders above your competitors.
At ShopiHunt, you’ll find marketing topics on a daily basis to help you rank your online stores higher in search engines.
Here are our some of our SEO tips to optimize your blog or posts.
Always see to it that you include your brand at the end when writing title tags for your pages. Yeah, this may sound counter-intuitive, but it’s the way to go – it’s also logical for small companies. Think of it this way;
You’re a new online shop and you sell a variety of skate shoes and apparel. Let’s call your brand “Skate Shoes Haven”. After searching for the keyword “skate shoes” in the mighty Google, it’s evident that over 90% of the first page listings are known brands that are well established. These brands include DC, Nike SB, and Adidas.
At further inspection, you also notice that some of the first page results do not include their brand at the beginning of their meta title tag. See below if you’re not sure what that is.
So, what does this mean? This means that more well-established brands can rank for any keyword they wish a lot easier than you can, so jumping into a brand war if you’re not yet a fully established is not the best thing to do. Moreover, you should focus more on keywords that you want to rank for at the beginning of your title tag. The reason behind this is that Google weighs keywords at the beginning of your title tag more than at the end (you’ll know more about this later). Considering more people are probably searching “skate shoes” more than “Skate Shoes Haven” you can optimize your title tag to represent this fact.
Just a heads up, you’ll still find it difficult to compete for this highly search volume keyword. That’s why at a start of your title tag, you should define your keyword more. For example, “Nike SB | Size 9 US Janoski | Skate Shoes Haven.” What you have there is a title tag that defines your product, the size, type, and your brand. Here’ you’re targeting visitors with the main keyword but also hitting niche searches that are likely to convert while defining your brand.
Set up your Blog
I have seen many online Shopify stores that don’t have a blog . This part of the site tends to be often neglected, but could be the secret to your marketing success. You see, this blog works its magic in so many ways.
- It keeps your Shopify store fresh and up to date. Just a blog post per week can do – this is just enough to let Google know that your website is still alive and kicking.
- It establishes authority – meaning, it proves that you have the knowledge of your industry and products, and you write about it! Google likes Shopify owners who know their stuff AND who always find ways to help their customers. You blog is just the perfect platform to do this.
- There may be some keywords you want to rank for that you have no place to include on your Shopify website. You blog is the place to be – it’s simply a perfect Shopify SEO strategy wherein you can include some keywords naturally in your informative blog posts.
You may also connect your blog to social media networks. Also, try to think about how you can help your readers and share your knowledge and passion. If you do this, you’re more likely to gain more subscribers to your blog that could eventually turn into a converted customer.
Backlinks serve as the backbone of the World Wide Web. These backlinks are pathways from one website to another and without any path, both users and Google bots have nowhere to go
Your online Shopify Store needs backlinks to boost its ranking and authority. This will help you rank for more competitive keywords. However, as much as possible, you shouldn’t acquire any old backlinks – you need backlinks pointing to your online store that is from relevant industry related websites preferably with a strong “DA” domain authority.
If you have a new Shopify website, you have a great opportunity to boost its ranking with some strong backlinks to your website. Whether this is via guest posting on other people’s websites, adding yourself to the website directories, building relationships with review websites for your products, or other Shopify SEO strategies you have in mind.
Always bear in mind that your products and your blog posts should be good enough that people want to link to them.
At ShopiHunt, we provide an extensive marketing service for your e-commerce store from on-site to off-site optimization. We’ve helped so many clients rank where they want to be in the top 3 major search engines. If you’re interested and would like to know more, please contact us.