How to start an online T-shirt business with Shopify

How to start an online T-shirt business with Shopify

T-shirt business with Shopify

A t-shirt is a cloth garment for the upper body and is a staple in casual wear that has been universally accepted by both men and women for the last few decades. Not only, they are a classic piece of casual wear but are a blank canvas for artists and entrepreneurs alike.

No wonder, selling t-shirts online is a popular business choice. For many entrepreneurs, starting an online t-shirt business is a good and inexpensive way to start a business, whether it’s your first, second, third or fifth business.

With the growth in popularity of online t-shirt businesses, for sure, you will be facing some stiff competition. To stay ahead of the herd, you’ll need to have designs that people love, a brand people cherish and that unique quality that people will trust. In this guide, we will walk you through the whole creation process for starting your own t-shirt line with Shopify store. We will look at each of the steps involved to help you get started as a Shopify entrepreneur.

OK, let’s begin.

How To Set Up An Online T-Shirt Store With Shopify

Building and launching a new t-shirt business is relatively inexpensive and easy. If you already have ideas for the types of shirt designs you want to sell, your business can be up and running in as little as a few hours. With so many apps and integrations in the Shopify App store, you can simply connect your store to a t-shirt printer and/or drop shipper in a couple of minutes and have a fully functioning web store, ready to print and ship to your customers.

It’s All About Hard work

Although all the tools and technology are available nowadays for designing, printing, even shipping your own t-shirts, it’s still difficult to build a brand to stand out from the competition. Combining competition with slim margins along with building an online t-shirt company becomes a daunting task than it might first appear.

To be the successful entrepreneur with your new t-shirt business, you have to make the right decisions from the get-go.

How To Become Successful

In the online t-shirt industry, there are many important factors to consider to become successful as an entrepreneur. Each of these factors needs to be considered closely before moving forward:

Brand’s Niche

You probably heard this term “niche” as it gets tossed around a lot. But hey, your niche play an important role in your business. Catering to a specific niche is one of the most important factors in building a successful t-shirt brand and it will help you to stand out from the many competitors.

In general, categories like t-shirts with slogans are going to be too broad to attack in a very developed industry. You would want to tighten it up a little more. A good example of a more specific niche would be t-shirts with funny slogans that relate to games and gadgets.

This approach will help you stand out and will better attract and market to the right audience without blowing your budget.

T-Shirt Designs

T-shirt designs

Most people buy shirts with attractive or good designs. They tend to purchase graphic tees with graphics and slogans that connect with their personality and lifestyle.

The last thing a person would want is to see in your catalog is an imitation of a t-shirt design found elsewhere. Your designs don’t necessarily need to be that complex or over the board, in fact, many of the best-selling tees are very simple, however, they do need to connect with your audience and stand out.

Remember: Less is More!


Quality is also one of the most important factors in the success and sustainability of your online t-shirt business. Yeah, you can fool someone once, but you can’t fool them twice. The quality of your T-shirts must be top notch. A graphic pattern that fades and cracks easily or a t-shirt that shrinks and rips won’t create raving users that come back and re-purchase.

Your Own Brand

A unique, interesting brand is crucial in the t-shirt industry. Your brand is like a promise that will tie together all you’re the factors we’ve discussed above (your niche, designs, and quality). Building a strong and likable brand is very important for businesses especially in a high competition industry. When customers have more choices, it becomes important for an e-commerce business to have a distinctive presence to capture customers’ attention.

T-Shirt Quality

Not all shirts are the same, and not all print jobs are the same. As I mentioned above, quality is paramount to your success, so it’s critical that you educate yourself and choose your blank shirts wisely.

It will always be tempting to sacrifice on quality to achieve higher profit margins but you need to consider how the quality will affect your customer’s decisions to share your brand and re-purchase in the long run.

Set up your online store today. Making money online has never been easier. With TeeSpring and Shopify, you


With Teespring, you’d be able to design your shirt, set a price, add a goal and start selling. Teespring handles everything and it only takes 15 minutes (or less) to create your own designs and have it shipped to your customers.

From production, shipping, and customer service, it will all be taken care of – and you just keep the profit!

TeeSpring is an inexpensive way to create custom T-shirts that work similar to Kickstarter. You have to meet a minimum before the shirts will print. You can choose anywhere between 5 and 21 days to sell your shirt through your Shopify Store and you set your own minimum.  When you hit the minimum, your shirts are guaranteed to print. If you don’t hit the minimum, your shirts don’t print.

Step by step process:

  1. You need to sign-up
  2. Create your own design or use existing
  3. Set up your campaign
  4. Set campaign title
  5. Set your goal: it is the number of units you’re aiming to sell, but they will print your campaign as long as you sell enough to generate a profit.
  6. Add a description to your campaign
  7. Set campaign length
  8. Set URL: This is where you will send buyers to view your campaign (example:
  9. Set shipping option
  10. Add your campaign to your Shopify Storefront
  11. Launch your campaign




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