Shopify Strategies

Optimizing your Shopify posts and blog

So you have a newly setup Shopify store. It’s created with a custom design and functionality that makes even known e-commerce store giants weep and product images so lush that you’d be more than happy to buy stuff from yourself. In reality, it’s not supposed to work that way, instead, you need visitors to your online Shopify store,...

Retargeting your Shopify online store

For Shopify marketers or owners, everything translates to dollars spent and dollars earned, especially when reporting to customers. That’s why ads are important. For e-commerce or Shopify in particular, marketing campaigns mean direct cash. But what would you do with all those visitors who clicked on your ads or visited your Shopify store and left? These are...

Using Google to help find keywords

Google provides a number of tools for keyword research. The most popular is the Google Keyword Planner, which provides a free keyword tool to help even the most basic user understand and improve traffic to their Shopify Store. There is also Google Trends, which can help you find potential keywords for your shop. Also, there’s Google...

Create the best images for your Shopify gallery

Shopify is an e-commerce platform that offers designers an elegant theme based approach to producing flexible online stores. While there are many guides or tutorials online detailing how themes are constructed, in this article, we will focus on one aspect that often catches me, and other users, out — that is using images in Shopify themes. Shopify resizes...

Upsells On your Shopify Store

Upsell opportunities on your online Shopify store can boost your sales and lead to a better customer experience. Upselling is a good way to increase average order value. It can also improve customer experience on your Shopify store by making related products easier to find. If you did it right, upselling make recommendations to your customers about all or related products...